Shipping didn’t need to feel corporate or complicated.

 

We reimagined JAKDelivery’s brand to make international shipping feel simple, playful and human. The refreshed tone of voice leaned into dry, deadpan humour-like a Gen Z younger sibling who’s effortlessly cool without trying too hard. The work launched with a hero brand campaign, followed by a social-first rollout designed to build recognition, consistency, and momentum across platforms.